Portfolio Cover

Cover of my Digital Marketing Apprenticeship summative portfolio.

This contained a diary of work that I did throughout my apprenticeship, and in depth case studies about large projects that I did. The first project was about setting up an email newsletter from scratch. Another case study went through the creation of a website I made to help drive traffic towards a marketing guide.

Made in the style of Scandinavian grid design, with Futura typeface used throughout.

The cover features this quote from author and theorist in public relations Edward L. Bernays:

“Modern business must have its finger continuously on the public pulse. It must understand the changes in the public mind and be prepared to interpret itself fairly and eloquently to changing opinion.” ― Edward L. Bernays, Propaganda

I think this is a great sentiment to remember when creating marketing assets as styles and opinions are constantly changing.

My case studies cover the importance of knowing your target audience and creating work that is compelling to the core demographics in order to get the best results.